# 🎯 旗舰内容索引 · 推广主战场

> 这是"v2.2 旗舰组" + "CPA 14 篇旗舰研报" + "小红书 39 篇" 三大推广资产的统一索引。
> 实际文件存放在 `insurance-guide/articles/` 下，本文件提供归类导航。

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## 🎯 v2.2 旗舰组（10 个核心物料）

> 业务推广的主战场 · 全部可直接发布或客户分发

| 序号 | 物料 | 文件 | 大小 | 用途 |
|------|------|------|------|------|
| 1 | 战略手册（双案版） | [`articles/v22-strategy.html`](../../articles/v22-strategy.html) | 74 KB | 业务核心方案 · 自用 |
| 2 | 人设奠基长文 | [`articles/v22-persona.html`](../../articles/v22-persona.html) | 31 KB | 公众号 + 知乎双版本 |
| 3 | 港险投保 30 问 | [`articles/v22-30q.html`](../../articles/v22-30q.html) | 29 KB | 入门 FAQ · 客户分发 |
| 4 | 小红书 39 篇日历 | [`articles/v22-xhs-hub.html`](../../articles/v22-xhs-hub.html) | 18 KB | 39 篇内容日历总览 |
| 5 | 知乎 6 个月日历 | [`articles/v22-zhihu-cal.html`](../../articles/v22-zhihu-cal.html) | 34 KB | 知乎专栏内容规划 |
| 6 | 知乎 SOP（图文版） | [`articles/v22-zhihu-sop.html`](../../articles/v22-zhihu-sop.html) | 18 KB | 知乎发布流程 |
| 7 | 工具箱总览 | [`articles/v22-toolkit.html`](../../articles/v22-toolkit.html) | 5 KB | 所有工具一键直达 |
| 8 | 公众号矩阵 | [`articles/v22-wechat-matrix.html`](../../articles/v22-wechat-matrix.html) | 30 KB | 公众号选题矩阵 |
| 9 | 朋友圈矩阵 | [`articles/v22-friend-matrix.html`](../../articles/v22-friend-matrix.html) | 28 KB | 朋友圈发布节奏 |
| 10 | 财务自查表 Excel | [`../assets/互联网中层家庭财务自查表.xlsx`](../assets/互联网中层家庭财务自查表.xlsx) | 24 KB | 客户分发资源 |

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## ⭐ CPA 旗舰研报（14 篇 5000-10000 字深度长文）

> 全部由 CPA 视角撰写 · 核心高质量内容资产

| # | 标题 | 文件 | 大小 |
|---|------|------|------|
| 01 | 香港分红险到底是不是智商税？CPA 视角拆解 | [`cpa-01-dividend-trap.html`](../../articles/cpa-01-dividend-trap.html) | 21 KB |
| 02 | 分红实现率全解 · 8 家公司横评 | [`cpa-02-fulfillment-ratio.html`](../../articles/cpa-02-fulfillment-ratio.html) | 15 KB |
| 03 | 美元保单 vs 人民币保单 · 久期比较 | [`cpa-03-usd-vs-rmb.html`](../../articles/cpa-03-usd-vs-rmb.html) | 15 KB |
| 04 | 退保亏损实测 · 前 10 年现金价值表 | [`cpa-04-surrender-loss.html`](../../articles/cpa-04-surrender-loss.html) | 15 KB |
| 05 | 保费融资 Premium Financing 全拆解 | [`cpa-05-premium-financing.html`](../../articles/cpa-05-premium-financing.html) | 15 KB |
| 06 | 跨代传承 · 保单更换被保人 + 第二被保人 | [`cpa-06-generational-transfer.html`](../../articles/cpa-06-generational-transfer.html) | 16 KB |
| 07 | 重疾险多次赔付 · 条款拆解 | [`cpa-07-ci-multi-payout.html`](../../articles/cpa-07-ci-multi-payout.html) | 15 KB |
| 08 | 储蓄险公司横评 · 主流公司对比 | [`cpa-08-savings-compare.html`](../../articles/cpa-08-savings-compare.html) | 16 KB |
| 09 | CRS 申报规则 · 港险持有者必读 | [`cpa-09-crs-rules.html`](../../articles/cpa-09-crs-rules.html) | 16 KB |
| 10 | 港险在内地法律下的效力边界 | [`cpa-10-mainland-law.html`](../../articles/cpa-10-mainland-law.html) | 18 KB |
| 11 | 期权行权税务 · ESOP/RSU 优化 | [`cpa-11-option-tax.html`](../../articles/cpa-11-option-tax.html) | 19 KB |
| 12 | 财富架构师 · L2-L4 资产配置 | [`cpa-12-wealth-architecture.html`](../../articles/cpa-12-wealth-architecture.html) | 38 KB |
| 13 | 跨境期权税务 · 中美双重申报 | [`cpa-13-cross-border-option-tax.html`](../../articles/cpa-13-cross-border-option-tax.html) | 30 KB |
| 14 | 内向型 CPA 定位 · 差异化打法 | [`cpa-14-niche-positioning.html`](../../articles/cpa-14-niche-positioning.html) | 35 KB |

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## 📕 小红书 39 篇 · 一键复制发布版

> 每篇 1000 字以内 · 已精简至小红书发布字数限制

### 入口
- 📅 [日历视图（v22-xhs-hub.html）](../../articles/v22-xhs-hub.html) — 39 篇日历总览
- 📁 [纯文本一键复制版](../../articles/xhs-publish/index.html) — 复制即发

### 39 篇逐条入口

| # | 入口 |
|---|------|
| 01 | [v22-xhs01.html](../../articles/v22-xhs01.html) · [xhs01.txt（纯文本）](../../articles/xhs-publish/xhs01.txt) |
| 02 | [v22-xhs02.html](../../articles/v22-xhs02.html) · [xhs02.txt（纯文本）](../../articles/xhs-publish/xhs02.txt) |
| 03 | [v22-xhs03.html](../../articles/v22-xhs03.html) · [xhs03.txt（纯文本）](../../articles/xhs-publish/xhs03.txt) |
| 04 | [v22-xhs04.html](../../articles/v22-xhs04.html) · [xhs04.txt（纯文本）](../../articles/xhs-publish/xhs04.txt) |
| 05 | [v22-xhs05.html](../../articles/v22-xhs05.html) · [xhs05.txt（纯文本）](../../articles/xhs-publish/xhs05.txt) |
| 06 | [v22-xhs06.html](../../articles/v22-xhs06.html) · [xhs06.txt（纯文本）](../../articles/xhs-publish/xhs06.txt) |
| 07 | [v22-xhs07.html](../../articles/v22-xhs07.html) · [xhs07.txt（纯文本）](../../articles/xhs-publish/xhs07.txt) |
| 08 | [v22-xhs08.html](../../articles/v22-xhs08.html) · [xhs08.txt（纯文本）](../../articles/xhs-publish/xhs08.txt) |
| 09 | [v22-xhs09.html](../../articles/v22-xhs09.html) · [xhs09.txt（纯文本）](../../articles/xhs-publish/xhs09.txt) |
| 10 | [v22-xhs10.html](../../articles/v22-xhs10.html) · [xhs10.txt（纯文本）](../../articles/xhs-publish/xhs10.txt) |
| 11 | [v22-xhs11.html](../../articles/v22-xhs11.html) · [xhs11.txt（纯文本）](../../articles/xhs-publish/xhs11.txt) |
| 12 | [v22-xhs12.html](../../articles/v22-xhs12.html) · [xhs12.txt（纯文本）](../../articles/xhs-publish/xhs12.txt) |
| 13 | [v22-xhs13.html](../../articles/v22-xhs13.html) · [xhs13.txt（纯文本）](../../articles/xhs-publish/xhs13.txt) |
| 14 | [v22-xhs14.html](../../articles/v22-xhs14.html) · [xhs14.txt（纯文本）](../../articles/xhs-publish/xhs14.txt) |
| 15 | [v22-xhs15.html](../../articles/v22-xhs15.html) · [xhs15.txt（纯文本）](../../articles/xhs-publish/xhs15.txt) |
| 16 | [v22-xhs16.html](../../articles/v22-xhs16.html) · [xhs16.txt（纯文本）](../../articles/xhs-publish/xhs16.txt) |
| 17 | [v22-xhs17.html](../../articles/v22-xhs17.html) · [xhs17.txt（纯文本）](../../articles/xhs-publish/xhs17.txt) |
| 18 | [v22-xhs18.html](../../articles/v22-xhs18.html) · [xhs18.txt（纯文本）](../../articles/xhs-publish/xhs18.txt) |
| 19 | [v22-xhs19.html](../../articles/v22-xhs19.html) · [xhs19.txt（纯文本）](../../articles/xhs-publish/xhs19.txt) |
| 20 | [v22-xhs20.html](../../articles/v22-xhs20.html) · [xhs20.txt（纯文本）](../../articles/xhs-publish/xhs20.txt) |
| 21 | [v22-xhs21.html](../../articles/v22-xhs21.html) · [xhs21.txt（纯文本）](../../articles/xhs-publish/xhs21.txt) |
| 22 | [v22-xhs22.html](../../articles/v22-xhs22.html) · [xhs22.txt（纯文本）](../../articles/xhs-publish/xhs22.txt) |
| 23 | [v22-xhs23.html](../../articles/v22-xhs23.html) · [xhs23.txt（纯文本）](../../articles/xhs-publish/xhs23.txt) |
| 24 | [v22-xhs24.html](../../articles/v22-xhs24.html) · [xhs24.txt（纯文本）](../../articles/xhs-publish/xhs24.txt) |
| 25 | [v22-xhs25.html](../../articles/v22-xhs25.html) · [xhs25.txt（纯文本）](../../articles/xhs-publish/xhs25.txt) |
| 26 | [v22-xhs26.html](../../articles/v22-xhs26.html) · [xhs26.txt（纯文本）](../../articles/xhs-publish/xhs26.txt) |
| 27 | [v22-xhs27.html](../../articles/v22-xhs27.html) · [xhs27.txt（纯文本）](../../articles/xhs-publish/xhs27.txt) |
| 28 | [v22-xhs28.html](../../articles/v22-xhs28.html) · [xhs28.txt（纯文本）](../../articles/xhs-publish/xhs28.txt) |
| 29 | [v22-xhs29.html](../../articles/v22-xhs29.html) · [xhs29.txt（纯文本）](../../articles/xhs-publish/xhs29.txt) |
| 30 | [v22-xhs30.html](../../articles/v22-xhs30.html) · [xhs30.txt（纯文本）](../../articles/xhs-publish/xhs30.txt) |
| 31 | [v22-xhs31.html](../../articles/v22-xhs31.html) · [xhs31.txt（纯文本）](../../articles/xhs-publish/xhs31.txt) |
| 32 | [v22-xhs32.html](../../articles/v22-xhs32.html) · [xhs32.txt（纯文本）](../../articles/xhs-publish/xhs32.txt) |
| 33 | [v22-xhs33.html](../../articles/v22-xhs33.html) · [xhs33.txt（纯文本）](../../articles/xhs-publish/xhs33.txt) |
| 34 | [v22-xhs34.html](../../articles/v22-xhs34.html) · [xhs34.txt（纯文本）](../../articles/xhs-publish/xhs34.txt) |
| 35 | [v22-xhs35.html](../../articles/v22-xhs35.html) · [xhs35.txt（纯文本）](../../articles/xhs-publish/xhs35.txt) |
| 36 | [v22-xhs36.html](../../articles/v22-xhs36.html) · [xhs36.txt（纯文本）](../../articles/xhs-publish/xhs36.txt) |
| 37 | [v22-xhs37.html](../../articles/v22-xhs37.html) · [xhs37.txt（纯文本）](../../articles/xhs-publish/xhs37.txt) |
| 38 | [v22-xhs38.html](../../articles/v22-xhs38.html) · [xhs38.txt（纯文本）](../../articles/xhs-publish/xhs38.txt) |
| 39 | [v22-xhs39.html](../../articles/v22-xhs39.html) · [xhs39.txt（纯文本）](../../articles/xhs-publish/xhs39.txt) |

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## 🚀 使用建议

### 给客户分发
- **入门**：发 [港险投保 30 问 PDF](../assets/港险投保30问_网页版.pdf) + [财务自查表 Excel](../assets/互联网中层家庭财务自查表.xlsx)
- **进阶**：发对应主题的 CPA 研报链接

### 自己发布
- **公众号**：用 [`operations/tools/convert_single.py`](../tools/convert_single.py) 转换 CPA 研报为公众号 HTML
- **知乎**：转换为 Markdown 后粘贴
- **小红书**：直接拿 [`articles/xhs-publish/`](../../articles/xhs-publish/) 下的 txt 复制即可

### 自己研究战略
- 看 [`articles/v22-strategy.html`](../../articles/v22-strategy.html)（双案版战略手册）
- 或者看更全的 [`operations/strategy/战略手册.md`](../strategy/战略手册.md)

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## 🔗 关联链接

- 综合站首页：[../../index.html](../../index.html)
- 运营中心：[../index.html](../index.html)
- 转换工具：[../tools/README.md](../tools/README.md)
- 整站总览：[../../../INSURANCE_HUB.md](../../../INSURANCE_HUB.md)